Alejo's Designs

material specification

PWC is a technology firm based in Austin, Texas interested in highlighting their brand identity through the materiality of their lounge and bar spaces within the office. The selection of dynamic finishes that reinforce the visual brand of the firm, comfortable furniture, and soft lighting fixtures work to complement the firm’s mission of giving back to their employees by offering space for them to recharge and experience a change of scenery away from the monotony of their desk.

Group Members: Alejandro Beltran (3D renderings, assisted with material specification); Ankita Arya (material specification, material board layout)

concept statement

‘Renewal’ is a hand block-printed fabric modeled for the Kravet line, and is designed for a custom furniture piece within the residence of a luxury single-family home in Kyoto. The design is inspired by the deep cultural significance of the cherry blossom to Japanese society. A half-drop, bold pattern motif connects to the idea of rebirth and a second chance at life. Featuring dynamic, organic forms, the design was created for a client who is choosing to age in place in their Kyoto penthouse. Taeko Onuki’s song 4:00 A.M. represents the era during the 80’s known as City Pop in Japan, where the upbeat rhythm of the urbanite lifestyle was met with the traditional elements of Japanese folklore and strong symbolism of nature.